Lynn Wolf photo

Lynn Wolf

28 Chase Ave
Springfield, MA 01108

Welcome

Let Me Tell You A Little Bit About Me

I am the consummate web professional who can design, build, administer, write, market and analyze your online presence.

Whether you’re looking for someone to update your current site or lead your redesign or new development project, create an online campaign or improve your SEO, I am the person you need. 

I am a seasoned professional with twenty-five years of experience in the digital marketing industry, having managed international, national and regional sites, from million dollar budgets to individual landing pages, online promotions and integrated marketing campaigns, and everything in between. 

With a degree in Communications and Journalism from Washington University in St. Louis, I have the skills to make your website copy grab readers’ attention and keep them engaged, while registering high on the search engines.

When it comes to websites, I have experience with a broad range of content management systems and WordPress page builder plugins, including Elementor, Divi, Brizy and WPBakery, and I can code in HTML and CSS.

I have taken many sites and digital marketing campaigns from concept to reality, while staying on time and budget.

Experience

2023-Present

Marketing and Development Manager

I manage all aspects of Agency marketing and development for WestMass ElderCare, including digital and print design, WordPress development and mainenance, search engine optimization and copywriting, digital advertising and email marketing, as well as grantwriting.  In my first three months, I increased social media engagement 1200%; created and launched a new website  raising our SEO score by 40% and doubling engagement; and activated the Google Ads grant.

2013-2023

Communications Manager

I managed the communications and technology for the Massachusetts Councils on Aging located in Easthampton, MA. This includes their websites, email marketing, publications, and tech support for the staff. I also did Program Management for Falls Prevention and the Walk MA Challenge.

2002-2010

Global Online Marketing Planner

I was a Global Online Marketing Planner for Hasbro Games, located in East Longmeadow, MA. I created the online strategies, including the websites and digital marketing projects, for their portfolio of brands, including Monopoly, Scrabble, RISK, Trivial Pursuit, Cranium, and more.

2000-2002

Web Administrator

I managed the website and electronic communications for Charter Communications, headquartered in St. Louis, MO.

1998-2000

Account Coordinator

I managed customer website accounts within an online yellow pages for postnet.com, the first digital delivery of the St Louis Post-Dispatch.

Education

1995-1999

Washington University in St. Louis

Bachelor of Science
Communications and Journalism
Alpha Lambda Sigma Honor Society

1987-1989

Grand Valley State University

Liberal Studies
Features Editor of the University Newspaper

Skills

  • Digital Marketing
  • Email Marketing
  • WordPress design
  • Elementor
  • Brizy
  • Divi
  • WPBakery
  • Wix
  • HTML and CSS
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Copywriting
  • Project Management
  • Adobe Creative Cloud

Awards

Project: Monopoly City Streets
  • Webby Award
  • Clio Gold Award for Interactive/Online Games
  • IAB Creative Showcase Grand Prix, Best Creative Work of 2009
    • Campaign of the Month, December 2009
    • Creative Review, The Annual, Best in Book
  • NY Festivals of International and Innovative
    • Advertising, Gold
    • Recreational, Gold
    • Entertainment Promotion, Gold
    • Advergame, Gold
  • One Show Interactive Websites and Microsites
    • Branded Games, Gold
    • Consumer Goods, Silver
  • D&AD, Best Creativity of 2009 Digital Advertising/Online Games
  • Cannes Cyber Lions Gold Award – Digital Interactive Solutions, Games
  • The New Media Age Effectiveness Awards, Grand Prix, Best Consumer Products and Services Campaign and   Best Use of the Web
Project: Monopoly World Vote
  • Hasbro INNY Award for Innovation and Global Execution
Project: Dream Life Game
  • Hasbro INNY Award for Innovation in advertising to girls
Project:  Battleship Online Game
  • Regional Gold ADDY
Project: Connect Four Online Game
  • Regional Gold ADDY
Project: Mission Paintball Integrated Online Marketing Campaign
  • Web Marketing Association Internet Advertising Competition Award
  • 2005 Best Toy & Hobby Rich Media On-line Ad

Website Portfolio

Marketing Portfolio

Writing Samples

In the month of October, we have the privilege of celebrating not just one but several facets of diversity. It’s a time …

The holiday season is often synonymous with joy, celebration, and cherished moments with loved ones. However, it can also be a time of significant …

As the calendar turns and we bid farewell to one year, the tradition of setting New Year’s resolutions emerges with renewed vigor. …

Introduction: We are all aging. You will never again be as young as you were yesterday. Aging is a natural and inevitable …

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