{"id":7,"date":"2025-09-11T10:29:34","date_gmt":"2025-09-11T10:29:34","guid":{"rendered":"https:\/\/lynnmwolf.com\/?page_id=7"},"modified":"2026-01-20T10:35:55","modified_gmt":"2026-01-20T10:35:55","slug":"home","status":"publish","type":"page","link":"https:\/\/lynnmwolf.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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Welcome!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Let me tell you a little bit about me.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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I\u2019m a seasoned marketer and web strategist with over 25 years of experience helping businesses build their online presence and grow through powerful digital marketing. My expertise spans web design and development\u2014specializing in WordPress\u2014copywriting, SEO, advertising, and comprehensive marketing strategy. I create websites that not only look great but also drive traffic, engage audiences, and convert visitors into loyal customers. With a proven track record of increasing visibility, boosting engagement, and delivering measurable results, I bring both creativity and data-driven strategy to every project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Freelance Marketing<\/h3>

Accepting New Clients!<\/strong><\/p>

Websites, digital and email marketing, copywriting, print layout.\u00a0\u00a0<\/p>

Access Care Partners (formerly WestMass ElderCare), Holyoke, MA<\/strong><\/h3>

Marketing and Development Manager | 2023 \u2013 Present<\/strong><\/p>

As Marketing and Development Manager at Access Care Partners, I oversee the organization\u2019s comprehensive marketing and advertising strategy, guiding both digital and print initiatives to build brand visibility, drive audience engagement, and expand community outreach. I design and develop marketing materials that span a wide range of formats, including website creation and optimization, social media campaigns, email marketing, video production, and traditional print collateral such as flyers and brochures.<\/p>

My work extends beyond marketing into fundraising and development, where I lead grant writing efforts, secure sponsorships, and plan events that generate essential support for the organization\u2019s mission. I also provide training and guidance to staff, ensuring consistent and effective brand usage throughout all communication channels.<\/p>

During my tenure, I have achieved significant milestones, including increasing social media engagement by over 1,200% in my first two months, personally designing and launching a new website that improved the agency\u2019s SEO score by 40%, and successfully activating the Google Ad Grant to secure $10,000 per month in free digital advertising. One of my proudest accomplishments was leading the organization through a complete rebrand and renaming process, creating a cohesive and modern identity that reflects our mission and values.<\/p>

Massachusetts Association of Councils on Aging, Easthampton, MA<\/strong><\/h3>

Communications Manager | 2013 \u2013 2023<\/strong><\/p>

For a decade, I served as Communications Manager for the Massachusetts Association of Councils on Aging, supporting over 350 member Councils across the state. In this role, I managed all aspects of communications, including website development and maintenance, SEO, social media strategy, email marketing, publications, and member networking platforms.<\/p>

I was responsible for overseeing the agency\u2019s technology systems, working closely with IT providers, introducing new tools, and training staff to ensure smooth and efficient operations. By developing and implementing a new social media strategy, I increased engagement by more than 800%, dramatically enhancing the organization\u2019s online presence.<\/p>

In addition to my communications and technology work, I organized and executed the association\u2019s annual three-day conference. This included scheduling more than 80 workshops, coordinating with presenters, managing attendee registration, and designing an 80-page conference guidebook. The event became a cornerstone of the organization\u2019s outreach and professional development efforts.<\/p>

Hasbro, Inc., East Longmeadow, MA<\/strong><\/h3>

Internet Marketing Manager | 2002 \u2013 2010<\/strong><\/p>

At Hasbro, I served as Internet Marketing Manager for some of the world\u2019s most recognized brands, including Monopoly, RISK, Cranium, and Trivial Pursuit. I developed and executed digital marketing strategies that spanned websites, social networks, online games, affiliate marketing, and emerging digital platforms.<\/p>

I managed multi-million-dollar budgets across numerous agencies, ensuring that marketing investments delivered maximum return. Through detailed analytics and optimization, I continually refined campaign strategies to improve engagement and overall effectiveness. My role required both creative vision and data-driven decision-making, blending innovative brand storytelling with measurable results.<\/p>

By facilitating cross-brand content planning and ensuring timely updates, I helped keep Hasbro\u2019s digital presence dynamic and relevant, strengthening the connection between these beloved brands and their audiences worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Education<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I completed graduate coursework in Communications Management at Webster University in St. Louis, Missouri, and earned a Bachelor of Science degree in Communications and Journalism with a concentration in Marketing Communications from Washington University, also in St. Louis, where I graduated with Alpha Lambda Sigma honors. Additionally, I studied Liberal Studies with a concentration in Creative Writing through the Honors Program at Grand Valley State University in Allendale, Michigan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Awards<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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